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Patricia Baudier
EM Normandie Business School
France
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Brief Bio
Patricia Baudier prepared her PhD in management science within the Business School of Mines-Télécom Institut in 2013. She is an associate professor of marketing at EM Normandie in Paris (France). Her research focuses on the acceptance of new technologies, innovations, consumers behavior and Digital Marketing. She spent 28 years within major American companies such as Apple and Kodak, mainly at marketing positions. Patricia has authored several papers in leading journals of innovation, management and marketing and a book "Lexique du digital".Patricia Baudier prepared her PhD in management science within the Business School of Mines-Télécom Institut in 2013. She is an associate professor of marketing at EM Normandie in Paris (France). Her research focuses on the acceptance of new technologies, innovations, consumers behavior and Digital Marketing. She spent 28 years within major American companies such as Apple and Kodak, mainly at marketing positions. Patricia has authored several papers in leading journals of innovation, management and marketing and a book "Lexique du digital".